Being in the wrong neck of the woods on the internet can be as detrimental as being invisible. There is no shortcut way to form your backlinks trove in a flash. The internet in just ten years has turned into a very complex marketplace. Gone are the times of the dot-com boom where there was no limit. After the dust has settled down we can review the various trends that passed across our commercial landscape and select the good ideas from the bad ones.
Advertising Banners
Animated GIFs were the pride of many graphic artists who did a fine job of getting the web surfer's attention but the response rate after a while dropped to abysmal levels. Blatant advertising has turned out to be a worn out method. People do not want to be side tracked in the event of their web surfing. Over time indivuduals have developed an avoidance to anything that flashes and grabs.
Link Directories
Akin to a bookmarking website, web addresses with one page after another of links have gone past their use-by date. Search engines no longer report links found there. Users select to do a query rather than going to a favourite portal and then dig down to their area of interest - only to find bad quality links not at all relevant to their search.
Reciprocal Links
Scratch my back and I'll scratch yours was the motto of roll-your-own web builders. Since few people code directly in html any longer, there has been a dichotomy between the geeks and the marketers and the result was the prevailing of search engine advertising. Reciprocal links were also cause for foul play. Someone would put up a link for you and take it away soon after you did your part in good faith.
Blog Comments
The boom of blogging platforms some years ago witnessed another form of abuse: planting stupid links on any blog opened for replies you could find. The response was drastic. Fast on the heels of anti email spam measures people tried to streamline the stamping out of such ill. The no-follow link was born. You could click on it but it didn't tally in your website popularity stakes.
Writing Articles
This is the premise of the free economy - attract visitors with a piece of some value to get them to return for something else worth buying. Composing some useful information in order to build your repute as a source of authority provides you the privilege to leave a plug at the end of the article telling people what you do.
Commission Schemes
Pay per click (PPC) advertising is plagued by fraud. Your opponents might click on your ads to consume your advertising budget. Unscrupulous website operators might get friends to click on their ads to bump up their income (thinking a different IP address might hide their tracks). Instead of paying people for each click on their link, affiliate marketing schemes pay a commission on each purchase generated by that link. A cookie is set on the visitor's browser to track the originating referral in case the sale is obtained at a subsequent visit.
being rewarded for generating traffic
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